SEO Checklist

If your website is being optimized, we have created a very comprehensive checklist to analyze your website to see how it is working for you. This allows you to get more information about your website, your competitors and potential improvements.

Some of the checkpoints of the checklist are as follows. Please note that this is a sample checklist, the actual may differ substantially according to requirement for the website being analyzed. Besides, some checkpoints are applied only when we have access to traffic data and other documents which may be necessary for those checkpoints.

  • General Analysis

    • Age of domain
    • What is traffic data / rank of the website?
    • What is comparative traffic position of this site vis-a-vis its competitors?
    • Keywords in on-page meta tag
    • Keywords with highest search rakings in the business domain of the site
    • Highest traffic keywords
    • Highest ranking keywords
    • Number of backlinks
    • Listed in yahoo/google/dmoz/ask/bing, etc. (search engines/imp directories)
    • Are there dead and outdated backlinks?
  • Technology and coding

    • Are there page loading issues?
    • External css is used or not?
    • xhtml compliant?
    • Flash content in website
    • Are all images with alt attributes?
    • external js files
    • meta tags in the beginning of page
    • Brief sitemap in page footer
  • Config and Profile setup

    • Has google map been claimed?
    • Yahoo local listing?
    • Has a facebook page?
    • Has a twitter account?
    • Profile in other social networking sites
    • Google Analytics setup
    • Search Engine Verification from Google, Yahoo and MSN
    • Sitemap.xml
    • html sitemap
    • site search
    • ROR.xml
    • Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
    • Creating micro formats like hcard integration, hrview integration, vCard integration.
  • On page optimization

    • Are there broken links?
    • Are all 301 permanent redirects working?
    • Are title in place in all pages being optimized?
    • Are keywords in place in all pages being optimized?
    • Are meta description in place in all pages being optimized?
    • Are all images havings alt tag?
    • Are there pages with proper content?
    • Duplicate content issues
    • Page urls and keywords proximity
    • Videos on the website
    • Is content placement towards the top of page?
  • Last postings on social networks

    • Facebook
    • Twitter
    • others
  • Offpage Optimization related analysis

    • Directory Submission
    • Classified Ads
    • Press Release
    • Forum Postings
    • Article Submission
    • Blog Distribution
    • Newsletter Submission
    • Video Ad Posting
    • Clipmark Posting
    • RSS Feed
Sample SEO Checklist
SEO Report from our Portal